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Business executives wrestle with this idea continually – how do you drive productivity in your business? It is a finite problem. There are only so many hours in a day and for most companies only so many people that you can employ. How do you make them productive? How do you enable them to do their best work in the most efficient manner so as to optimise production and minimise costs?
To answer these questions let’s look at some of the ways that people work. We either work alone or in teams. Invariably we all have to ask others for information every day. And most of us interact with one or more computer systems daily. These activities can be broadly grouped into Structured Work and Unstructured Work.
Structured work is typically done using a computer system where a business process has been defined and we follow that process for each interaction. For example Sales Order Processing – every transaction although different goes through the same process with the same outcome and the information that we require to carry out the transaction is held in the system that we use. Many of us work this way every day, but the vast majority of people in a business are involved in Unstructured Work every day.
Unstructured work is made of everyday business activities like, taking a customer, supplier or partner telephone call, writing and responding to emails, sitting in meetings either with customers or with other staff members to make decisions and share information.
In most cases this is where the big productivity gains are to be realised. Structured work for the most part is based on systems vendors basing their product offerings on global best practise so in most cases whatever can be optimised from a productivity perspective has already been done.
Unstructured work is a quagmire of complexity. Take what is today a very simple task of making a telephone call. Even in this modern day we make calls, leave messages and have to follow up time and time again simply because we do not understand or perceive availability in our communications.
Think of the simple task of collaborating around a customer proposal. We create a document and then proceed to email it to everyone in the team for updates and contributions. Pretty soon everybody is confused about which version of the document is being used, what contributions have been added etc.
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